Do American 
adults and business owners feel confident they wash their hands properly? Do customers report unhygienic conditions in washrooms? What do customers think about sustainability efforts in businesses?
The newly published Tork® Report: Healthy People Healthy Planet™ – a comprehensive study analyzing business professional and American adult perceptions – unveils answers to these questions and others with accompanying commentary from the Tork Green Hygiene Council™ members.
Results from an online survey of 2,208 adults and 1,000 business professionals give business owners insight into how adults view establishments while offering guidance to help ensure businesses are taking the necessary steps to creating a more hygienic and sustainable workplace.
Keep it Clean
When a customer enters a facility they pay attention to the details. If a facility seems unclean, most customers are not shy about sharing their opinions. However, our research shows that nearly 25 percent of adults would not complain to an employee of the facility they found to be unclean – while some of those surveyed would not address the situation at all, some would share their feelings with others. Word of mouth is a powerful tool and negative information can have a lingering effect on a business’ performance.
Go Green
Being green isn’t a passing fad – many consumers consider it a lifestyle. In fact, 77 percent of American adults have made changes to live greener over the past year and 61 percent are more likely to patronize a company or business that makes green initiatives a priority. However, only 30 percent of professionals indicated their business currently has a sustainability program in place, leaving a greater opportunity for businesses to pass along the green message to employees.
What This Means
The goal of this year’s Tork Report is to provide insight into how businesses can become better by employing greener and more hygienic practices. When you make your customers’ priorities your priorities, they notice. This positive word of mouth only benefits a company’s reputation – and helps you build a better business.
To review additional survey findings, visit http://viewer.zmags.com/publication/b91093fd
